Email Marketing
When it comes to sales, your lead list is one of the most important items in warming up prospective clients to becoming actual clients. Accurately organizing the names and emails you currently have from your patient-base and acquire through events in an email communication system is essential. You will want to tag your contacts in such a way that you can set up email campaigns that are specific to each audience. For example: You might set up a tag “Patients’ for your existing patients, ‘Paramus Street Fair’ for the community event you did or ‘Hormone Workshop’ for those who attended a recent workshop.
By communicating with either existing clients or new potential ones on a regular (pre-determined) basis, you will be able to:
- Establish yourself as an industry expert
- Give helpful tips to existing clients to provide value and obtain client retention
- Warm up ‘cold’ leads to become potential clients
Email Blasts: Constant Contact, Mail Chimp, AWeber
Email Blast How To