PR Strategy

Good PR starts with strategy. You will want to be relied upon as a leading expert in the weight-loss and wellness arena and you want to get people to 1) trust 2) like and 3) respect you. The best way to achieve those three things is to sell them on…absolutely nothing. You want to provide valuable information, trusted resources and helpful tips that will assist them in achieving their goals. Once they trust, like and respect you, they will be more easily transitioned to a client.