Advertising
Advertising is a traditional yet effective method in communicating the SprintSet brand. There are a number of methods to consider in terms of advertising; print, social media, postcard material, radio spots; even billboards. Deciding to put the SprintSet brand into your community via one – or multiple channels – is effective because your community is receiving multiple ‘touches’ and will ultimately become ‘warmed up’ as a potential client.
If you want to place a print ad for SprintSet, it is important to remember who your audience is and that sometimes casting the biggest net, doesn’t always get the biggest result. Instead of placing an ad in a county-wide (and most likely VERY costly) newspaper, we suggest you opt for more local options that are in the surrounding towns of your practice. Because the cost is most likely lower for these types of publications, you can run your ad multiple times and develop consistency in terms of visibility,
When it comes to mass media and radio ad, you will want to work with local media professionals to secure radio ads and billboard options to ensure that you are getting the best rate for these options. In terms of the radio ads, the radio producer will frequently assist with scripting and producing the ad.
